No show for KTM & Husqvarna at 2018 International Dirt Bike Show
By Press Release on 14th Sep 18
KTM and Husqvarna have delivered a big blow to the 2018 International Dirt Bike Show as they revealed they will not attend this years event at Stoneleigh in November.
While dropping the Dirt Bike Show both Husqvarna and KTM will give their customers a chance to see their motorcycles at the Weston Beach Race on October 19-21. They announced that they will display an extensive range of current bikes alongside race squads and dealer teams.
In near identical statements from both brands released on Tuesday the thinking behind their decision was explanied:
KTM: The huge reach of this event, the crossover between motocross and enduro and Westons direct correlation to the sport means that KTM will be seen in the context of participation. KTM is a Ready to Race company and proof of this is that six members of KTM UK staff will be racing at the event.
Additionally, most of the off-road range will also be present at Motorcycle Live and the MCN London Show where off-road machinery will be displayed alongside the impressive Street range of KTM.
Despite its withdrawal from the show, KTM reaffirmed its support for the sport in the UK adding: KTM is unequivocally committed to the off-road sector.
Significant investment is being made by the company to further improve the product range, bolster the rich heritage of KTM and deliver to the customer machinery that enables riders to go further, faster.
To this end KTM UK is formulating strategies that support customers better, present products more dynamically and heighten the race-winning virtues of every machine in the range.
Husqvarna:"After careful consideration, and according Husqvarna Motorcycles brand values, a detailed assessment has been made regarding event and marketing activity for the remainder of 2018 and plans for 2019. The result of this is that Husqvarna Motorcycles will not be present at the 2018 International Dirt Bike Show at Stoneleigh.
"For fans and customers wanting to see the 2019 range in fitting environments, Husqvarna Motorcycles will be attending the 2018 Weston Bike Race on 19-21 October with an extensive range of
current bikes on display alongside the official Husqvarna Motorcycles UK race team."
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