Enduro World Championship

Prime Stadium is EnduroGP promoter in 10-year deal with FIM

Billy Bolt

Billy Bolt

The FIM announced today the appointment of Portuguese-based company Prime Stadium as the new FIM EnduroGP promoter.

Starting from 2022, Prime Stadium has an initial agreement with the FIM for a 10-year running to 2031 inclusive. This appointment comes after the official tender process was launched in 2019. While this process was completed the FIM has been acting as the promoter during the 2021 season.

Prime Stadium is a long-established, dynamic and evolving sports and events company that is committed to providing superior integrated event management solutions and is perfectly placed through their previous involvement in the sport of Enduro.

As well as working on behalf of key manufacturers within the enduro sector, they also have further experience through rider representation and involvement with the FIM International Six Days of Enduro (ISDE) that was hosted in Portugal in 2019. Prime Stadium is also active within tennis, jet-ski, other motorsports plus corporate and social events, and team building events too.

The newly appointed promoter will take control of the 2022 series with seven rounds already planned for next year’s FIM EnduroGP World Championship, which will get underway in Spain in early May before quickly moving onto Portugal for the second encounter. Three more rounds in Italy, Sweden and Slovakia during June and July will keep the action rolling ahead of the final two events in Hungary and Germany in August and October respectively.

Delighted to be able to share this important news, FIM President, Jorge Viegas, said: “Following the call for tenders launched in 2019 and after a year of intense work to continue the development of the FIM Enduro World Championship, the FIM is pleased to announce that Prime Stadium has now been chosen as promoter for the next 10 years. I am confident that together with the new promoter and all stakeholders involved we will closely collaborate to deliver the deserved visibility to the World of Enduro.”

With a ten-year deal, Prime Stadium Managing Director, Carla Alvarenga is looking forward to a flourishing future for EnduroGP. “We are proud and happy to become the FIM EnduroGP promoter until 2031,” she said.

“The FIM has done a great job this year and we will do our best to take the Enduro to the next level and to keep everybody working together to offer a great future for the Enduro discipline.”

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